Largest Privately Owned DC Redevelopment Site Has a Name

Bethesda, MD – January 19, 2016 – MidCity, one of Washington, DC’s most respected and experienced developers and property owners, has launched a new name and dynamic new website — — for its ambitious 20-acre mixed-use development designed to be the future centerpiece of the Rhode Island Avenue community.

The website moves far beyond a branding exercise and includes candid FAQ’s, phase-by-phase diagrams, master plan and block plan renderings and details of the meticulous and innovative approach being employed by MidCity and architect and planner, Perkins Eastman. MidCity has retained interdisciplinary and strategy collective, Streetsense, for branding, communications and retail consulting for the project.

Visit the new RIA site for the press release and more details.

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