Bethesda, MD – January 19, 2016 – MidCity, one of Washington, DC’s most respected and experienced developers and property owners, has launched a new name and dynamic new website — www.riadc.com — for its ambitious 20-acre mixed-use development designed to be the future centerpiece of the Rhode Island Avenue community.
The website moves far beyond a branding exercise and includes candid FAQ’s, phase-by-phase diagrams, master plan and block plan renderings and details of the meticulous and innovative approach being employed by MidCity and architect and planner, Perkins Eastman. MidCity has retained interdisciplinary and strategy collective, Streetsense, for branding, communications and retail consulting for the project.
By completing this purchase, Mid-City can now move forward with the redevelopment of both the Brookland Manor (which they have owned since 1977) and the shopping center. These two properties will be combined to form around of 20 acres of residential, retail, and parking. The residential includes 380 units of affordable housing for those earning below 50 percent of the median local income. A detailed breakdown includes:
1,760 residential units,
181,000 square feet of retail and
1,590 parking spaces.
All leases at Brentwood Village have been terminated and the shopping center is expected to be vacant by June 30. Mid-City has worked with tenants and local brokers to help them find new space. Michael Meers, Mid-City’s executive vice president has said that about half of the tenants have found “a good option”.
Later this spring, kids will have a new indoor playground to visit on RIA Main Street! Kids At Play, an indoor play space, will open at 2312 Rhode Island Ave NE.
Owners Don Cole and Linda Cole McKay are on track to open in mid to late April, and say Kids At Play will have a ball pit, rock climbing wall, and bounce room, plus a dedicated room for tea parties. They’ll have regular play hours, in addition to renting out the space for birthday parties and other special events for kids.
Linda is a former teacher, and one of the directors for the DC Charter School Board. Don was one of the founders of the Washington Charter School Athletic Association, which is now part of the DC Charter School Athletic Association. Don and Linda were instrumental in the founding of the Mary McLeod Bethune Charter School, where Don is still the building manager. They both have family ties to the neighborhood, so they each feel like they are “coming home” to open a business on RIA Main Street.
Their website, www.kidsatplaydc.com will be live soon, so be sure to bookmark it and check back soon for more information.